Paul Klein

A Behind The Scenes Look at My Product Ladder!

11/7/2019

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Product Ladders.

 First off, what is a product ladder or a value ladder?

It’s a basically a road map or 
overall birds eye view of all of your products and services for your business and/or brand.

​ Many times, I see and hear from people that don’t have a product ladder 
and just kind of throw a bunch of products and services up on the wall without any synergy or thought into how their products or service complement one another or don’t.

 By creating a product ladder, it not only helps you define all of your current and future products and services, it helps you position those same products and services for maximum value and in an orderly fashion.


Below I've written out my Product Ladder for you. 

My ladder starts with a freebie and then goes up to $20k:


  • Free
           -My Current Product Pricing Road Map
          -
A Pricing Quiz so you can get a snapshot review of your pricing strategy
          -Automated Pricing Webinar.

​
  • $9.00 - $25.00
​         -Book – The Magic of Pricing Big: Using Anchoring & Options 
          -
Book –The Rock Star Within You: Unleash The Rock Star Within You
         -Book – The Business of Consulting:How to start and scale your own consulting business
  • $30.00 - $150.00       
          The Pricing Freedom Private Slack Group
  • $500 - $1000
      Mastermind Group
  • $1000 - $2000
​     Rock Your Pricing Online (John Nemo Format)
  • $2000 - $5,000
      1-3 Day Workshops Keynote Speaking
  • $10K - $20k
      1-on-1 Coaching  Done For you Packages


​Connect with Paul
Take the FREE Pricing Assessment today! 
LinkedIn
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Twitter 
YouTube

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