This week I get to interview special guest Rochelle Moulton! Rochelle offers some great resources to anyone making the transition to a freelancing consultant. She is a brand strategist and co-host of The Business of Authority Podcast. Rochelle has a long list of accomplishments, one of them was becoming a global partner with a corporation by the age of 31! These days, her niche is helping professionals craft their brands into flourishing business. We discuss on this episode how she, herself, ended up making the transition from the corporate world to a high end consultant and the tips she gives to those making the same transition. Some of the main advice she gives to those venturing out on their own, is to get specific with your niche. Ask yourself questions like:
Once you narrow those answers down, you can begin to accurately gauge how you price your services. "Price communicates value" is Rochelle's approach to pricing her services and it is what she tells clients. Pricing your services too low can be just as damaging as pricing them too high! If you price your services in that balanced sweet spot of value, you will be able to position yourself as (what Rochelle) refers to as an authority in your profession. An authority is much different than expert, as she puts it: "(An authority) is like an expert on steroids." They are someone who is not only an expert at their field, but they have exceptional clarity about their expertise and their niche. 
To become an authority takes more than just knowing your craft, it's about knowing your market and accurately gauging your value within it. On this episode we discuss these topics further and you'll hear more about how Rochelle advises those looking to become an authority in their niche market! Tune in! In this episode we discuss,
Connect with Rochelle: Business of Authority Podcast RochelleMoulton.com Client Avatar BrandSheet
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