The 7 Habits of Highly Effective Pricing

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Do you have good pricing habits?

Are you wanting to charge more for your services and products?

No matter what area of life you're talking about, habits are what lay the foundations of our daily lives and our goals.

The professional world of consulting and pricing included! 

The word "habit" is defined as "An acquired mode of behavior that has become nearly or completely involuntarily."

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This weeks episode of The Pricing is Positioning Podcast is inspired by one of the most famous books out there on habits: Stephen Covey's "The 7 Habits of Highly Effective People". 


On this episode, I give you my version and recommended list of 7 habits of highly effective pricing!

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Here's a breakdown: 

1-Be focused on value.

• Focusing on the value to your clients
• Tie your value with what your customers value

2- Begin with Price Options.

• ​Always use multiple pricing options

     
3-Put high anchors first.

• Always anchor high and often

4 - Think outcomes not time.

• Charge for outcomes not time or by the hour

5 - Seek 100% up front.

• Get your money up front before you start the work
• Position yourself as a product not a service.

6 - Synergize your expertise and value 

• Value your expertise

7 - Sharpen the “No” 

• (ay No…..and say it often!

When it comes down to the bottom line, just remember as a consultant you are the expert! You are the expert practitioner of your craft and/or vertical, own it!

So there you have it,  a brief take on my 7 habits that I recommend to you for effective pricing. Tune into the episode for more! 

In this episode I discuss

• 7 habits of effective pricing 
• Stephen Covey’s book “The 7 Habits of Highly Effective People”
• How to land those high end and high ticket consulting engagements
• Outcome vs Time

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