Your Next Best Step!

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Yes, this week I talk to you about your next best step! Or that one thing that would really advance your business to where you want it to be.

However, I know narrowing down this step and staying focused can be challenging while trying to grow your business.

I’m sure you’re like me and have suffered from “shiny object syndrome” as there are so many things we can do on a daily basis in our businesses that we think moves us forward to success in business and life.

In this episode, I want to share with you how I combat shinny object syndrome and stay focus while prioritising my daily business on a day to day basis which might just help you in your business.

Back in 2009, I left the security of my 6 figure salary with full benefit I had to figure out not only how to generate income quickly, but how to set up a business. 

I knew I wanted to be a consultant but I had no track record on my own only businesses and companies I had worked for in the past. I had so many important questions I needed to answer:
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Would anyone take me seriously?
Would I be laughed at by my peers and family?
Where do I start? 
Is a business licenses and insurance required? 
What about marketing? 
How do I get my first clients?
I had a family to feed at the time!

Maybe your are currently with a corporate organization and are wanting to make the leap to private consultant? 

Or maybe you’re just in the beginning stages of getting into the mindset to go out on your own! 

Either way, I recommend you get organised and plan for this transition rather than just make a giant leap of faith. 

You must then employ Your Next Best step. Now some of you might be like, well Paul I already have my business set up and I am way past that
This can be on a minute by minute, hour by hour, day by day week by week, month by month and year by year basis.

When you're faced with a decision or you wake up in the morning and are ready to focus on building your business ask yourself: What is my Next Best Step to advance my business?

Is it allowing your email box to be your to do list?

 Is it watching that new you tube video on how to automate something that might save you time in the future when you have more things in place?

Stop wasting time on learning, gaining knowledge, tactics and start Implementing them!

Or as I like to say

“Quit getting high on content and start getting on your content”

 Here are a few tips that I use:

I have a white board and I map out day by day, month by month year by year.
​On my white board I will write down all the things that need to be done And then each day I prioritize by what my next best step is

Things like:

•    Checking Email
•    Updating Social media
•    Creating my next 2 podcast episodes
•    Recording the next session of my online course
•    Reaching out and building relationship’s
•    Creating that new lead magnet
•    Launching the next workshop
•    Client projects and deadlines

   I'll then prioritize by revenue generation tasks and what I can delegate onto someone else. 

I understand this is  not always your next best step. 

Especially if you are trying to pivot, create a new product or service line.  

Or the most difficult situation, if you get caught up in the dollars of the moment serving an existing client base or vertical that you are trying to pivot away from. 

This can really keep your next best step under the illusion of saying "Its easy, I know how to do it, I'll just knock it our real quick and then get started on my business later". Be careful!!

If this is the case, what you're really saying to yourself is: “My next best step is where I am and I don’t really want to grow”

 I challenge you to always ask our self…..Is this The next best step for my business to achieve the results and success that I desire

So what is your next best step in your business? Let me know I would love to hear from you.

On this episode I discuss: 

• How to determine what your next best step is
• Ways to keep track and maintain focus 
• What “shiny object syndrome” is
• How to avoid it
• My own experience with it

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