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Latest Blog Posts

Choice Overload: Why Too Many Price Options Will Paralyze Your Clients

This week I want to talk to you about pricing options.

Having multiple pricing options are extremely important for your clients to have. They allow your clients to have multiple opportunities to engage with you.

When you only give your clients a single price option, it's like giving them an ultimatum........read more.

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Positioning Your Personal Brand With Mike Kim 

This week I’m excited to have Mike Kim on the show. If you don’t know Mike, you need to and I am so glad I get to introduce you to him. 

​ He is a speaker and marketing personal branding expert. He chose to leave his corporate marketing director position behind to build his own business and brand and has worked with high-profile clients like ......read more.

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​How I Failed and Loved It!

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This week I wanted to share with you how I recently failed a product launch and why I loved it. 

I launched my group coaching course or tried to monetize my personal brand and failed miserably. I got one sign up. Now you may be thinking, “Wait a minute, Paul, you failed and you loved it? I don’t believe that.”  It’s true.......read more.

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​Paul is very unassuming, but don't let that fool you. Paul has worked with some of the biggest national brands, has the background and experience to help you with your pricing, positioning and consulting business. Listen wisely!

Mike Kim, Marketing Consultant, Communications Strategist, and Copywriter.

​Wow - thanks so much. Paul’s pricing framework really has validity - as I think about my own buying decisions and what we offer people in every other area of 48 Days. We will definitely be building a new model for the 3-tier pricing.

Dan Miller, New York Times Bestselling Author, CEO, 48 Days

​So grateful for Paul! His zone of genius is helping people with pricing and he was able to help me clarify my business strategy. What a gift, thank you!

Karen Anderson, Strategic Book Coach, Author, and Associate Publisher, Morgan James Publishing

The Product Pricing Roadmap

My Product Pricing Roadmap is a simple proven, 3-part framework for anchoring your value and establishing your value ladder. I’ll show you how set up your long term pricing and positioning—even if you haven’t finalized all your products and services. 

This is the same framework I use to help my clients start and
scale their own 7-figure businesses.

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