is week Duane Zingale is on the show talking about some of the pricing strategies he has implemented in his marketing firm and how he has been able to increase the value he brings his clients consistently moving from 4-figure contracts to 5-figure contracts.
Duane alos talks about relationship-based marketing system call the LISTEN Framework™ and is the host of the “Marketing Your Movement™ Show“ Duane is a Marketing Connection Consultant & Founder of the digital marketing group Legacy Catalyst. Duane helps personal brands such as coaches & consultants lead a transformational community and earn a return on their influence. Duane does this by helping his clients leverage automated marketing systems to create conversations in context …. Using his LISTEN Framework™ to build a relationship with potential clients through their customer journey. Links: Web: https://www.duanezingale.com/ Podcast: https://www.duanezingale.com/show/ Listen Framework: https://www.duanezingale.com/listen/ Facebook: https://www.facebook.com/duaneandrewzingale Twitter: https://twitter.com/DuaneZingale
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“If a person has a good message anything that distracts from it is bad.” - Ken Davis
Do you know what behaviors or distractions could be stifling your message while speaking? Even the best speakers in the world run into obstacles that detract from their message. On this week’s episode Ken and Paul are back to discuss the two steps you need to take to overcome such obstacles and be the best communicator you can be while speaking! Tune in for this and more! On this episode Ken and Paul discuss:
Join us for a FREE SCORRE™ Refresher and Speaker Training Event: Out of Quarantine and "Back To The Stage" Mar 16, 2021 10:00 AM Central Time (US) Register Here Links: SCORRE™ Speaker Academy 
With 2020 over and as life begins to open back up, what will public speaking look like in a post pandemic world?
How does one operate between virtual speaking and live speaking? We’re excited to announce Ken Davis is officially back on the mic alongside Paul Klein! On this week's episode they discuss the future of public speaking, some tips on how to move forward and the importance of communication! Tune in for this and more! On this episode we discuss:
Join us for a FREE SCORRE™ Refresher and Speaker Training Event: Out of Quarantine and "Back To The Stage" Mar 16, 2021 10:00 AM Central Time (US) Register Here Links: SCORRE™ Speaker Academy Pricing Is Positioning Podcast 
What is Value?......If you really think about it, it’s not very clear and it is one of the most misunderstood and underutilized topics for positioning your products and services for better rates.
In today's show I give you 4 value propositions to consider for your products and services as well as some exciting updates coming up for next week's show. Do you want to be a guest on this show? Go to www.paulklein.net/mystory and fill out the questionnaire. Want more pricing strategies? Check out the Rock Your Pricing Online Course Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.  7 is the new 6!....or maybe for you its 6 is the new 5.
It doesn’t really matter, what matters is that you are here because YOU embody the idea of building a high revenue, high margin solo business with no employees, no boss & no shareholders. Forbes Article with Stats Referenced, The Million-Dollar, One-Person Business Revolution Accelerates by Elaine Pofeldt The Million-Dollar, One-Person Business by Elaine Pofeldt Do you want to be a guest on this show? I explain more in this episode, but go to www.paulklein.net/mystory and fill out the questionnaire. Want more pricing strategies? Check out the Rock Your Pricing Online Course Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 
If you're like me, you feel this last year has been let's say…..“CHAOTIC!”
Whether it be in our own lives, business and most certainly politically and all the challenges of COVID-19. When chaos strikes and smacks you in the face, what are some specific steps to help you? I often wonder and struggle with this myself, and this week I have Marianne Renner, a highly sought-after Leadership Coach, trainer and keynote speaker on the show to help us with this. She has inspired thousands of leaders to move from chaos to clarity and become all they were meant to become. Marianne is the author of the Chaos to Clarity Success Journal, aimed at helping leaders build the confidence and courage to make their wildest dreams come alive. She has helped thousands of leaders across the U.S. overcome fears, doubts and limiting beliefs. Her live coaching and training programs teach practical tools for navigating through change, building strong relationships and changing mental narratives that hold you back. Marianne understands the importance of setting goals and having a clear plan to reach those goals. She has owned two businesses. She was a bodybuilding champion and highly sought-after fitness instructor, having led two youth dance teams to win Gold Medals in the National Junior Olympics. Marianne holds a Master’s degree in Integrated Marketing Communications. Links:
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. Check out the Rock Your Pricing Online Course 
Maybe you have heard of it, maybe you're already a member, but what is this Clubhouse App anyway and how can it help you with your business?
This week I provide an inside look at the invite only app, some ways you might be able to use it in your business and an opportunity to get an invite to Clubhouse from me! Clubhouse App: https://www.joinclubhouse.com/ Clubhouse App: How to Get Started: https://www.socialmediaexaminer.com/clubhouse-app-how-to-get-started/ Why Clubhouse App Might Be the Next Major Social Media Platform https://www.socialmediaexaminer.com/clubhouse-app-next-major-social-media-platform/ Want a Clubhouse App invite? Email me screenshot of your Pricing Is Positioning Podcast review to paul@paulklein.net Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. Check out the Rock Your Pricing Online Course 
So you have heard of value-based pricing and the potential it brings for higher rates.
But how do you actually do it? What questions should you be asking your clients? In today's episode I unpack 3 simple questions you can ask your clients when moving towards value-based pricing or what I like to call outcome-based pricing. Once you understand this, you can then position your pricing in close relation to that value and get the rates you deserve. Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. Check out the Rock Your Pricing Online Course 
Join John Nemo and I for a lively discussion and specific tips to help you with Linked In lead generation, content marketing, mindset and of course pricing!
John Nemo is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Content Marketing, LinkedIn and Webinars. The author of 8 books, John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota. John has personally rewritten LinkedIn profiles for A-List Entrepreneurs, Speakers and Bestselling Authors including Chris Brogan, Mari Smith, John Lee Dumas, Bob Burg, Tom Ziglar, Jairek Robbins, Dan Miller, Ray Edwards and yours truly. Links: Web: https://nemomediagroup.com/ Linked In Riches: https://linkedinriches.com/ Content Marketing Machine: https://contentmarketingmachine.com/ Linked In: https://www.linkedin.com/in/hirejohnnemo/ Twitter: https://twitter.com/JohnNemoPR Facebook: https://www.facebook.com/john.nemo.946 Nemo Radio Podcast: https://linkedinriches.com/podcast/ Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up! Check out the Rock Your Pricing Online Course 
The premise of today’s podcast is about the book I hope to write someday called The Magic of Pricing Big: The Simple Secret to Getting Paid What You're REALLY Worth!
I share a few of these strategies with you and how they can help you with your pricing going into 2021. Two key concepts include:
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. Check out the Rock Your Pricing Online Course 
What if I told you that it was possible to charge $40,000 for your expertise working remotely over zoom?
I’m going to share with you a recent project where I did this and give you some tips on how you can do it too….That and more on this week’s edition of the Pricing Is Positioning Podcast. Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. Check out the Rock Your Pricing Online Course 
This week I have special guest Rich Brooks on the show. Rich Brooks is founder and president of flyte new media, a web design and Internet marketing agency in Portland, Maine that has been in business for over 23 years. His monthly flyte log email newsletter and web marketing blog cover topics such as search engine optimization, blogging, social media, email marketing, and building websites that sell. Rich is also the host of the Agents of Change Podcast and has been hosting the Agents of Change Digital Marketing Conference since 2012. Join Rich and I for a great discussion on some of the latest web design and social media trends he and his team are seeing in 2021 as well as how Rich built one of the premier internet marketing agencies that has stood the test of time and of course some great pricing strategies. Links: Web: https://www.theagentsofchange.com Web: https://www.takeflyte.com/ Twitter: https://twitter.com/therichbrooks Facebook: https://www.facebook.com/therichbrooks Instagram: https://www.instagram.com/therichbrooks/ Podcast: The Agents of Change Podcast: https://www.theagentsofchange.com/podcasts/ AOC Conference: https://www.theagentsofchange.com/conference/ Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 
As a business owner you have to know your numbers.
But what if I told you there was ONE number that will literally change the trajectory of your business in 2021? This single number has the power to take your business form 5 figures to 6 figures or 6 figures to 7 figures…it’s that important! Intrigued?...Well I’m going to share it with you on this week’s edition of the Pricing Is Positioning Podcast. Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 
Let’s see, was it because he forgot?........ Was it because he got busy?.......or was it because he quit?
Why pausing this podcast was dumb….but definitely necessary and what the plans are for this podcast moving forward…That and more on this week’s edition of the Pricing Is Positioning Podcast. Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 
This week I’ve got special guest Chris Do on the show!
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur — an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In this episode we have a great conversation about Chris’s exciting backstory, how he’s dealt with Imposter Syndrome and how he approaches pricing! Tune in for more! On this episode Chris and I discuss:
Links: The Futur: https://thefutur.com/ The Blind: https://blind.com/ Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://twitter.com/theChrisDo FB: https://www.facebook.com/BizOfDesign/ LinkedIn: https://www.linkedin.com/in/thechrisdo/ Youtube: https://www.youtube.com/user/chrisdo72 
This week I answer some listener questions!
Here's a preview: Steve - – Has a question about monthly subscriptions with three tiers. Cheryl – How should I price Powerpoint presentations? Ian – Do you have a template for scope of work language I can use for my client? 
Contrary to popular belief, the price you charge for your products and services is NOT tied together!.......This may be one of the main reasons you’re not charging those higher tier rates that you know you deserve.
This comes from one of my favorite books by Dan S. Kennedy called No B.S. Marketing to the Affluent. It's called this the Price-Product Link and how restrictive this is in getting those higher tier rates and engagements. Price is not tied to your product or service and as soon as you disconnect those two things in your own mind about your own products and services, you’ll be liberated to make a great deal more money and to have much greater success appealing to affluent customers or clients. Connect with Paul: Rock Your Pricing Community Free Training Take The Pricing Quiz! 
This week I’m excited to interview special guest Geoff Kullman.
Geoff is a copywriter and online marketing consultant. Geoff’s areas of expertise are in email marketing, content creation, and funnel strategy and has experience working with some of today’s top thought leaders and experts. On this episode Geoff and I have a great discussion on the importance of knowing your audience, tips for your next copy launch and of course, how Geoff approaches pricing! Tune in for this and much more! On this episode we discuss:
Connect with Geoff: Website: geoffkullman.com Resources: geoffkullman.com/resources Book A 15-Minute Call: calendly.com/geoffkullman/15min/ 
This week I’m excited to interview special guest Stacey Brown Randall!
Stacey is a Speaker, Podcaster and Business Consultant, featured in Entrepreneur Magazine, Fox Business and Forbes Magazine. She is the Author of the book - Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion. Stacey specializes in generating referrals and helping business owners who are in relationship-based sales including Financial Advisors, Attorneys, Interior Designers, CPAs, Realtors, Coaches/Consultants, Small Business Owners. If you have any questions regarding referrals this episode is for your! Tune in for this and much more! Connect with Stacey: Promo: https://www.staceybrownrandall.com/quiz Stacey's Book: Generating Business Referrals Without Asking is available here! Website: www.staceybrownrandall.com Podcast: www.staceybrownrandall.com/podcast/ 
This episode I’ve got special guest Brian Dixon on the show!
Brian is a Speaker, Coach, Podcaster and Author of the book - Start With Your People "The Daily Decision That Changes Everything" Brian helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses. On this episode we discuss how Brian navigates the digital economy, approaches pricing and his business backstory! Tune in for this and more! Website: https://briandixon.com/ Podcast: https://briandixon.com/category/claritypodcast/ Book: https://briandixon.com/books#books Connect with Brian: LinkedIn: https://www.linkedin.com/in/drbrianjdixon/ Facebook: https://www.facebook.com/brianjdixon Instagram: https://www.instagram.com/brianjdixon/ 
This week I’m excited to have Jerod Morris on the show!
Jerod is the producer of the Unemployable podcast now called the 7-Figure Small podcast with Brian Clark and the community manager of the Unemployable Initiative. Since leaving his last traditional office job in 2007, he has founded two lucrative sports blog projects, co-founded a hosting company that got purchased by Copyblogger Media, launched a successful six-figures course about podcasting, and is now neck-deep into two exciting startup projects (Unemployable and THINKERS Notebook). On this episode we talk about community in the digital age, the “unemployable initiative” and Jerod’s business backstory. Tune in for more! The Unemployable Initiative: https://members.unemployable.com/ 7-Figure Small Podcast: https://unemployable.com/7-figure-small/ 
This episode I’ve got special guest Brian Dixon on the show!
Brian is a Speaker, Coach, Podcaster and Author of the book - Start With Your People "The Daily Decision That Changes Everything" Brian helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses. On this episode we discuss how Brian navigates the digital economy, approaches pricing and his business backstory! Tune in for this and more! Website: https://briandixon.com/ Podcast: https://briandixon.com/category/claritypodcast/ Book: https://briandixon.com/books#books Connect with Brian: LinkedIn: https://www.linkedin.com/in/drbrianjdixon/ Facebook: https://www.facebook.com/brianjdixon Instagram: https://www.instagram.com/brianjdixon/ 
This week I’m excited to have special guest David C. Baker!
David is an author, speaker, and advisor who helps entrepreneurial experts make better business decisions. He’s worked with over 900 marketing firms and owns his own publishing Company called RockBench Publishing Corp. and is the Principal at ReCourses, Inc. David’s work has been featured in the Wall Street Journal, The New York Times, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, BusinessWeek, and on CBS. “What’s so compelling about Mr. Baker is that he’s an expert on being an expert.” —Carl Richards, NY Times On this episode David and I discuss positioning yourself in pricing, becoming an “expert” in your niche and his latest book “The Business of Expertise”. Tune in for this and more! Connect with David: Website: https://www.davidcbaker.com/ Books: https://www.davidcbaker.com/book-the-business-of-expertise LinkedIn:https://www.linkedin.com/in/authorspeakeradvisor/ Twitter: https://twitter.com/davidcbaker 
"Brands exist to serve people, that's why business’s exist in the first place.”
-Darrell Vesterfelt. This week I’m excited to have Darrell Vesterfelt on the show! Darrell helps 6-figure entrepreneurs scale their revenue online. He is the founder of Good People Digital, an agency focused on creating powerful websites, fueled by world-class content, and he is the vice-president and managing partner of Copyblogger, one of the leading websites on Content Marketing. Everything Darrell does is driven by his passion to help entrepreneurs grow businesses that they love, and make the money their content deserves. On this episode, Darrell and I discuss that first big shift you need to make as a solopreneur, the mistakes you want to avoid and of course, how Darrell approaches pricing. Tune in for more! On this episode we talk about:
FREE TRAINING: https://www.paulklein.net/webinar.html Send your pricing questions to paul@paulklein.net Connect with Darrell: https://copyblogger.com/ https://mygoodpeople.com/ https://darrellvesterfelt.com/ Email: darrell@vesterfelt.com Podcast: Copyblogger Podcast: https://copyblogger.com/category/podcast/ 
Without changing much of Kyle’s original pricing his revenue per customer jumped from $83/customer to $121/customer and his revenue increased by a whopping 32%! Another crazy stat: Before, the percentage of customers who paid $100 or more was 17%. Now, customers paying $100 or more is 70%! That and more on this week’s edition of the Pricing Is Positioning Podcast! FREE TRAINING: https://www.paulklein.net/webinar.html Send your pricing questions to paul@paulklein.net Connect with Kyle: Website: http://courtrightdesign.com/work My Logo Wave: https://mylogowave.com/pricing Twitter: https://twitter.com/kcourtdesign PIP Episode 055 with Kyle (Alex): https://www.paulklein.net/blog/how-does-supply-demand-and-scarcity-play-a-factor-in-pricing |
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