Join John Nemo and I for a lively discussion and specific tips to help you with Linked In lead generation, content marketing, mindset and of course pricing!
John Nemo is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Content Marketing, LinkedIn and Webinars. The author of 8 books, John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota. John has personally rewritten LinkedIn profiles for A-List Entrepreneurs, Speakers and Bestselling Authors including Chris Brogan, Mari Smith, John Lee Dumas, Bob Burg, Tom Ziglar, Jairek Robbins, Dan Miller, Ray Edwards and yours truly. Links: Web: https://nemomediagroup.com/ Linked In Riches: https://linkedinriches.com/ Content Marketing Machine: https://contentmarketingmachine.com/ Linked In: https://www.linkedin.com/in/hirejohnnemo/ Twitter: https://twitter.com/JohnNemoPR Facebook: https://www.facebook.com/john.nemo.946 Nemo Radio Podcast: https://linkedinriches.com/podcast/ Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up! Check out the Rock Your Pricing Online Course
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The premise of today’s podcast is about the book I hope to write someday called The Magic of Pricing Big: The Simple Secret to Getting Paid What You're REALLY Worth!
I share a few of these strategies with you and how they can help you with your pricing going into 2021. Two key concepts include:
Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. Check out the Rock Your Pricing Online Course 
What if I told you that it was possible to charge $40,000 for your expertise working remotely over zoom?
I’m going to share with you a recent project where I did this and give you some tips on how you can do it too….That and more on this week’s edition of the Pricing Is Positioning Podcast. Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. Check out the Rock Your Pricing Online Course 
This week I have special guest Rich Brooks on the show. Rich Brooks is founder and president of flyte new media, a web design and Internet marketing agency in Portland, Maine that has been in business for over 23 years. His monthly flyte log email newsletter and web marketing blog cover topics such as search engine optimization, blogging, social media, email marketing, and building websites that sell. Rich is also the host of the Agents of Change Podcast and has been hosting the Agents of Change Digital Marketing Conference since 2012. Join Rich and I for a great discussion on some of the latest web design and social media trends he and his team are seeing in 2021 as well as how Rich built one of the premier internet marketing agencies that has stood the test of time and of course some great pricing strategies. Links: Web: https://www.theagentsofchange.com Web: https://www.takeflyte.com/ Twitter: https://twitter.com/therichbrooks Facebook: https://www.facebook.com/therichbrooks Instagram: https://www.instagram.com/therichbrooks/ Podcast: The Agents of Change Podcast: https://www.theagentsofchange.com/podcasts/ AOC Conference: https://www.theagentsofchange.com/conference/ Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 
As a business owner you have to know your numbers.
But what if I told you there was ONE number that will literally change the trajectory of your business in 2021? This single number has the power to take your business form 5 figures to 6 figures or 6 figures to 7 figures…it’s that important! Intrigued?...Well I’m going to share it with you on this week’s edition of the Pricing Is Positioning Podcast. Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 
Let’s see, was it because he forgot?........ Was it because he got busy?.......or was it because he quit?
Why pausing this podcast was dumb….but definitely necessary and what the plans are for this podcast moving forward…That and more on this week’s edition of the Pricing Is Positioning Podcast. Send your pricing and business questions to paul@paulklein.net or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 
This week I’ve got special guest Chris Do on the show!
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur — an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In this episode we have a great conversation about Chris’s exciting backstory, how he’s dealt with Imposter Syndrome and how he approaches pricing! Tune in for more! On this episode Chris and I discuss:
Links: The Futur: https://thefutur.com/ The Blind: https://blind.com/ Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://twitter.com/theChrisDo FB: https://www.facebook.com/BizOfDesign/ LinkedIn: https://www.linkedin.com/in/thechrisdo/ Youtube: https://www.youtube.com/user/chrisdo72 
This week I answer some listener questions!
Here's a preview: Steve - – Has a question about monthly subscriptions with three tiers. Cheryl – How should I price Powerpoint presentations? Ian – Do you have a template for scope of work language I can use for my client? 
Contrary to popular belief, the price you charge for your products and services is NOT tied together!.......This may be one of the main reasons you’re not charging those higher tier rates that you know you deserve.
This comes from one of my favorite books by Dan S. Kennedy called No B.S. Marketing to the Affluent. It's called this the Price-Product Link and how restrictive this is in getting those higher tier rates and engagements. Price is not tied to your product or service and as soon as you disconnect those two things in your own mind about your own products and services, you’ll be liberated to make a great deal more money and to have much greater success appealing to affluent customers or clients. Connect with Paul: Rock Your Pricing Community Free Training Take The Pricing Quiz! 
This week I’m excited to interview special guest Geoff Kullman.
Geoff is a copywriter and online marketing consultant. Geoff’s areas of expertise are in email marketing, content creation, and funnel strategy and has experience working with some of today’s top thought leaders and experts. On this episode Geoff and I have a great discussion on the importance of knowing your audience, tips for your next copy launch and of course, how Geoff approaches pricing! Tune in for this and much more! On this episode we discuss:
Connect with Geoff: Website: geoffkullman.com Resources: geoffkullman.com/resources Book A 15-Minute Call: calendly.com/geoffkullman/15min/ 
This week I’m excited to interview special guest Stacey Brown Randall!
Stacey is a Speaker, Podcaster and Business Consultant, featured in Entrepreneur Magazine, Fox Business and Forbes Magazine. She is the Author of the book - Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion. Stacey specializes in generating referrals and helping business owners who are in relationship-based sales including Financial Advisors, Attorneys, Interior Designers, CPAs, Realtors, Coaches/Consultants, Small Business Owners. If you have any questions regarding referrals this episode is for your! Tune in for this and much more! Connect with Stacey: Promo: https://www.staceybrownrandall.com/quiz Stacey's Book: Generating Business Referrals Without Asking is available here! Website: www.staceybrownrandall.com Podcast: www.staceybrownrandall.com/podcast/ 
This episode I’ve got special guest Brian Dixon on the show!
Brian is a Speaker, Coach, Podcaster and Author of the book - Start With Your People "The Daily Decision That Changes Everything" Brian helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses. On this episode we discuss how Brian navigates the digital economy, approaches pricing and his business backstory! Tune in for this and more! Website: https://briandixon.com/ Podcast: https://briandixon.com/category/claritypodcast/ Book: https://briandixon.com/books#books Connect with Brian: LinkedIn: https://www.linkedin.com/in/drbrianjdixon/ Facebook: https://www.facebook.com/brianjdixon Instagram: https://www.instagram.com/brianjdixon/ 
This week I’m excited to have Jerod Morris on the show!
Jerod is the producer of the Unemployable podcast now called the 7-Figure Small podcast with Brian Clark and the community manager of the Unemployable Initiative. Since leaving his last traditional office job in 2007, he has founded two lucrative sports blog projects, co-founded a hosting company that got purchased by Copyblogger Media, launched a successful six-figures course about podcasting, and is now neck-deep into two exciting startup projects (Unemployable and THINKERS Notebook). On this episode we talk about community in the digital age, the “unemployable initiative” and Jerod’s business backstory. Tune in for more! The Unemployable Initiative: https://members.unemployable.com/ 7-Figure Small Podcast: https://unemployable.com/7-figure-small/ 
This episode I’ve got special guest Brian Dixon on the show!
Brian is a Speaker, Coach, Podcaster and Author of the book - Start With Your People "The Daily Decision That Changes Everything" Brian helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses. On this episode we discuss how Brian navigates the digital economy, approaches pricing and his business backstory! Tune in for this and more! Website: https://briandixon.com/ Podcast: https://briandixon.com/category/claritypodcast/ Book: https://briandixon.com/books#books Connect with Brian: LinkedIn: https://www.linkedin.com/in/drbrianjdixon/ Facebook: https://www.facebook.com/brianjdixon Instagram: https://www.instagram.com/brianjdixon/ 
This week I’m excited to have special guest David C. Baker!
David is an author, speaker, and advisor who helps entrepreneurial experts make better business decisions. He’s worked with over 900 marketing firms and owns his own publishing Company called RockBench Publishing Corp. and is the Principal at ReCourses, Inc. David’s work has been featured in the Wall Street Journal, The New York Times, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, BusinessWeek, and on CBS. “What’s so compelling about Mr. Baker is that he’s an expert on being an expert.” —Carl Richards, NY Times On this episode David and I discuss positioning yourself in pricing, becoming an “expert” in your niche and his latest book “The Business of Expertise”. Tune in for this and more! Connect with David: Website: https://www.davidcbaker.com/ Books: https://www.davidcbaker.com/book-the-business-of-expertise LinkedIn:https://www.linkedin.com/in/authorspeakeradvisor/ Twitter: https://twitter.com/davidcbaker 
"Brands exist to serve people, that's why business’s exist in the first place.”
-Darrell Vesterfelt. This week I’m excited to have Darrell Vesterfelt on the show! Darrell helps 6-figure entrepreneurs scale their revenue online. He is the founder of Good People Digital, an agency focused on creating powerful websites, fueled by world-class content, and he is the vice-president and managing partner of Copyblogger, one of the leading websites on Content Marketing. Everything Darrell does is driven by his passion to help entrepreneurs grow businesses that they love, and make the money their content deserves. On this episode, Darrell and I discuss that first big shift you need to make as a solopreneur, the mistakes you want to avoid and of course, how Darrell approaches pricing. Tune in for more! On this episode we talk about:
FREE TRAINING: https://www.paulklein.net/webinar.html Send your pricing questions to paul@paulklein.net Connect with Darrell: https://copyblogger.com/ https://mygoodpeople.com/ https://darrellvesterfelt.com/ Email: darrell@vesterfelt.com Podcast: Copyblogger Podcast: https://copyblogger.com/category/podcast/ 
Without changing much of Kyle’s original pricing his revenue per customer jumped from $83/customer to $121/customer and his revenue increased by a whopping 32%! Another crazy stat: Before, the percentage of customers who paid $100 or more was 17%. Now, customers paying $100 or more is 70%! That and more on this week’s edition of the Pricing Is Positioning Podcast! FREE TRAINING: https://www.paulklein.net/webinar.html Send your pricing questions to paul@paulklein.net Connect with Kyle: Website: http://courtrightdesign.com/work My Logo Wave: https://mylogowave.com/pricing Twitter: https://twitter.com/kcourtdesign PIP Episode 055 with Kyle (Alex): https://www.paulklein.net/blog/how-does-supply-demand-and-scarcity-play-a-factor-in-pricing 
This week I’m excited to have special guest Emily Leach on the show!
Emily is the Founder of The Freelance Conference (FREECON), including Freelance Business Week, The Freelance Fund and The Freelancers Guide to Life podcast. Emily has been called a pioneer in the world of uniquely-talented people who feel empowered to go beyond conventional jobs and create businesses from unique vantage points and perspectives. On this episode Emily and I discuss, The Freelance Conference, retirement for solopreneurs and all things freelancing! Tune in for this and more! FREE LIVE TRAINING: https://www.paulklein.net/webinar.html Send your pricing questions to paul@paulklein.net Connect with Emily: Website: https://emilyleach.com/ The Freelance Conference: https://freelanceconference.com/ Freelance Business Week: https://freelancebusinessweek.com/ LinkedIn: https://www.linkedin.com/in/emilyleach/ Twitter: https://twitter.com/emilyleach Facebook: https://www.facebook.com/emilyleach 
This week I answer some more of your questions!
When presenting your price options in your proposal, is it better to start with the low option or the high option?....That and more on this week’s edition of the Pricing IS Positioning Podcast! Listener questions today. Tom – Is it better to start with the low priced option or the high priced option? Chelsea – Someone reached back out asking for the original pricing I sent them 8 weeks ago. What do I do now that I have raised my rates? Diogène – Do you think that targeting SMBs to raise my rates is the right thing to do for my consulting business? 
Are you tired of being paid as an extension of your clients hands where your income is up and down feast or famine?
Then you’re going to love retainers and how you can use them to generate steady income for your business. In this episode I talk about:
This week I’m excited to have special guest Jody Maberry on the episode!
Jody Maberry is a Marketing consultant, copywriter, and customer experience strategist, known as the Business Ranger. Jody’s clients have included former Disney Executives Lee and Dan Cockrell as well as many large organizations, family owned businesses, non-profits, government organizations, and individuals. Not only does he teach how to produce a podcast, he is also the host of his own podcast, The Jody Maberry Show. On this episode we discuss podcasting for business, resources you can use and how you can take your online course to the next level! Tune in for this and more! On this episode Jody and I discuss:
Connect with Jody: Web Site: https://jodymaberry.com/ Podcast: https://jodymaberry.com/podcast/ LinkedIn: https://www.linkedin.com/in/jodymaberry/ Twitter: https://twitter.com/jodymaberry?lang=en 
We've got another episode of listener questions this week:
Katie – How do I raise my rates with 3 pricing options and establish my retainer & daily rate? Sal - How do I handle pricing questions when you’re on a group call with several prospects? Jeffery – How does one wrap their mind-set around getting 100% upfront when they wouldn't pay a general contractor or roofer 100% up front for a job? Kyle - How do I price when showing a minimum or “starting at” fee? Tune in to the episode to hear how my response to each of them! If you would like to get a PDF copy of the Pricing Template Example that I sent Katie, Just email me a Pricing or Business Question that I can use on the show at paul@paulklein.net and I will email a copy to you. Show Links Referenced: Episode 002: Using Options & Anchoring in your pricing Episode 003: Increase Your Rates And Quit Wasting Time With Long Proposals Episode 016: Yes/No pricing - How to leverage up your brand Episode 049: Terms & Getting Paid.....How About 100% Upfront? Episode 005: 5 pricing arrangements and pricing for expertise not by the hour 
I have to admit, the first few days I was pretty scared…..worried and unsure. Am I concerned about the current events and state of the world right now? Absolutely!
Am I panicked and frozen from taking action? No, absolutely not! But how about you? Are you panicked, not taking action and frozen right now? I challenge you to take a look at what you are focusing on and take action on the things that you CAN control RIGHT now! I have some tips for you to help you move from panic to purpose on this week’s edition of the Pricing Is Positioning Podcast! Article: Michael Levitt Analysis: Corona Is Slowing Down, Humanity Will Survive Article: Covid-19 Will Not End the World, so it Should Not End Business Either, Says TripActions CEO Article: Coronavirus: Five Reasons for Optimism Article: The History of Pandemics #FREECON Virtual Summit Is Coming April 28-30, 2020 Connect with Paul: FREE Pricing Quiz 
This week I’ve got special guest Nigel Green on the show!
Nigel is the author of Revenue Harvest: A Sales Leader’s Almanac for Planning the Perfect Year. His insights have been featured in Business Insider, Thrive Global and Inc. Magazine. He delivers keynote speeches, workshops and training programs to high-performing sales teams and leaders. Nigel has more than 15 years of experience leading sales and marketing for Fortune 500 companies, mid-market companies, and start-ups. On this episode we discuss, discuss how to increase revenue predictability, dealing with imposter syndrome and of course all things pricing! Tune in for more! On this episode Nigel and I discuss:
Connect with Nigel: Web Site: https://nigelgreen.co/ Get The Book: https://therevenueharvest.com/ 
Yes, an email we got directly from “The” Jeff Bezos from Amazon…….That taught me 3 tips about business that can help you with your business on this week’s edition of the Pricing Is Positioning Podcast!
The Bezos Letters Book: https://thebezosletters.com/ The Risk Growth Assessment: https://thebezosletters.com/growth Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and I may just use them here on the show. |
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