This week I answer some listener questions!
Here's a preview: Steve - – Has a question about monthly subscriptions with three tiers. Cheryl – How should I price Powerpoint presentations? Ian – Do you have a template for scope of work language I can use for my client?
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Contrary to popular belief, the price you charge for your products and services is NOT tied together!.......This may be one of the main reasons you’re not charging those higher tier rates that you know you deserve.
This comes from one of my favorite books by Dan S. Kennedy called No B.S. Marketing to the Affluent. It's called this the Price-Product Link and how restrictive this is in getting those higher tier rates and engagements. Price is not tied to your product or service and as soon as you disconnect those two things in your own mind about your own products and services, you’ll be liberated to make a great deal more money and to have much greater success appealing to affluent customers or clients. Connect with Paul: Rock Your Pricing Community Free Training Take The Pricing Quiz! 
This week I’m excited to interview special guest Geoff Kullman.
Geoff is a copywriter and online marketing consultant. Geoff’s areas of expertise are in email marketing, content creation, and funnel strategy and has experience working with some of today’s top thought leaders and experts. On this episode Geoff and I have a great discussion on the importance of knowing your audience, tips for your next copy launch and of course, how Geoff approaches pricing! Tune in for this and much more! On this episode we discuss:
Connect with Geoff: Website: geoffkullman.com Resources: geoffkullman.com/resources Book A 15-Minute Call: calendly.com/geoffkullman/15min/ 
This week I’m excited to interview special guest Stacey Brown Randall!
Stacey is a Speaker, Podcaster and Business Consultant, featured in Entrepreneur Magazine, Fox Business and Forbes Magazine. She is the Author of the book - Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion. Stacey specializes in generating referrals and helping business owners who are in relationship-based sales including Financial Advisors, Attorneys, Interior Designers, CPAs, Realtors, Coaches/Consultants, Small Business Owners. If you have any questions regarding referrals this episode is for your! Tune in for this and much more! Connect with Stacey: Promo: https://www.staceybrownrandall.com/quiz Stacey's Book: Generating Business Referrals Without Asking is available here! Website: www.staceybrownrandall.com Podcast: www.staceybrownrandall.com/podcast/ 
This episode I’ve got special guest Brian Dixon on the show!
Brian is a Speaker, Coach, Podcaster and Author of the book - Start With Your People "The Daily Decision That Changes Everything" Brian helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses. On this episode we discuss how Brian navigates the digital economy, approaches pricing and his business backstory! Tune in for this and more! Website: https://briandixon.com/ Podcast: https://briandixon.com/category/claritypodcast/ Book: https://briandixon.com/books#books Connect with Brian: LinkedIn: https://www.linkedin.com/in/drbrianjdixon/ Facebook: https://www.facebook.com/brianjdixon Instagram: https://www.instagram.com/brianjdixon/ 
This week I’m excited to have Jerod Morris on the show!
Jerod is the producer of the Unemployable podcast now called the 7-Figure Small podcast with Brian Clark and the community manager of the Unemployable Initiative. Since leaving his last traditional office job in 2007, he has founded two lucrative sports blog projects, co-founded a hosting company that got purchased by Copyblogger Media, launched a successful six-figures course about podcasting, and is now neck-deep into two exciting startup projects (Unemployable and THINKERS Notebook). On this episode we talk about community in the digital age, the “unemployable initiative” and Jerod’s business backstory. Tune in for more! The Unemployable Initiative: https://members.unemployable.com/ 7-Figure Small Podcast: https://unemployable.com/7-figure-small/ 
This episode I’ve got special guest Brian Dixon on the show!
Brian is a Speaker, Coach, Podcaster and Author of the book - Start With Your People "The Daily Decision That Changes Everything" Brian helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses. On this episode we discuss how Brian navigates the digital economy, approaches pricing and his business backstory! Tune in for this and more! Website: https://briandixon.com/ Podcast: https://briandixon.com/category/claritypodcast/ Book: https://briandixon.com/books#books Connect with Brian: LinkedIn: https://www.linkedin.com/in/drbrianjdixon/ Facebook: https://www.facebook.com/brianjdixon Instagram: https://www.instagram.com/brianjdixon/ 
This week I’m excited to have special guest David C. Baker!
David is an author, speaker, and advisor who helps entrepreneurial experts make better business decisions. He’s worked with over 900 marketing firms and owns his own publishing Company called RockBench Publishing Corp. and is the Principal at ReCourses, Inc. David’s work has been featured in the Wall Street Journal, The New York Times, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, BusinessWeek, and on CBS. “What’s so compelling about Mr. Baker is that he’s an expert on being an expert.” —Carl Richards, NY Times On this episode David and I discuss positioning yourself in pricing, becoming an “expert” in your niche and his latest book “The Business of Expertise”. Tune in for this and more! Connect with David: Website: https://www.davidcbaker.com/ Books: https://www.davidcbaker.com/book-the-business-of-expertise LinkedIn:https://www.linkedin.com/in/authorspeakeradvisor/ Twitter: https://twitter.com/davidcbaker 
"Brands exist to serve people, that's why business’s exist in the first place.”
-Darrell Vesterfelt. This week I’m excited to have Darrell Vesterfelt on the show! Darrell helps 6-figure entrepreneurs scale their revenue online. He is the founder of Good People Digital, an agency focused on creating powerful websites, fueled by world-class content, and he is the vice-president and managing partner of Copyblogger, one of the leading websites on Content Marketing. Everything Darrell does is driven by his passion to help entrepreneurs grow businesses that they love, and make the money their content deserves. On this episode, Darrell and I discuss that first big shift you need to make as a solopreneur, the mistakes you want to avoid and of course, how Darrell approaches pricing. Tune in for more! On this episode we talk about:
FREE TRAINING: https://www.paulklein.net/webinar.html Send your pricing questions to paul@paulklein.net Connect with Darrell: https://copyblogger.com/ https://mygoodpeople.com/ https://darrellvesterfelt.com/ Email: darrell@vesterfelt.com Podcast: Copyblogger Podcast: https://copyblogger.com/category/podcast/ 
Without changing much of Kyle’s original pricing his revenue per customer jumped from $83/customer to $121/customer and his revenue increased by a whopping 32%! Another crazy stat: Before, the percentage of customers who paid $100 or more was 17%. Now, customers paying $100 or more is 70%! That and more on this week’s edition of the Pricing Is Positioning Podcast! FREE TRAINING: https://www.paulklein.net/webinar.html Send your pricing questions to paul@paulklein.net Connect with Kyle: Website: http://courtrightdesign.com/work My Logo Wave: https://mylogowave.com/pricing Twitter: https://twitter.com/kcourtdesign PIP Episode 055 with Kyle (Alex): https://www.paulklein.net/blog/how-does-supply-demand-and-scarcity-play-a-factor-in-pricing 
This week I’m excited to have special guest Emily Leach on the show!
Emily is the Founder of The Freelance Conference (FREECON), including Freelance Business Week, The Freelance Fund and The Freelancers Guide to Life podcast. Emily has been called a pioneer in the world of uniquely-talented people who feel empowered to go beyond conventional jobs and create businesses from unique vantage points and perspectives. On this episode Emily and I discuss, The Freelance Conference, retirement for solopreneurs and all things freelancing! Tune in for this and more! FREE LIVE TRAINING: https://www.paulklein.net/webinar.html Send your pricing questions to paul@paulklein.net Connect with Emily: Website: https://emilyleach.com/ The Freelance Conference: https://freelanceconference.com/ Freelance Business Week: https://freelancebusinessweek.com/ LinkedIn: https://www.linkedin.com/in/emilyleach/ Twitter: https://twitter.com/emilyleach Facebook: https://www.facebook.com/emilyleach 
This week I answer some more of your questions!
When presenting your price options in your proposal, is it better to start with the low option or the high option?....That and more on this week’s edition of the Pricing IS Positioning Podcast! Listener questions today. Tom – Is it better to start with the low priced option or the high priced option? Chelsea – Someone reached back out asking for the original pricing I sent them 8 weeks ago. What do I do now that I have raised my rates? Diogène – Do you think that targeting SMBs to raise my rates is the right thing to do for my consulting business? 
Are you tired of being paid as an extension of your clients hands where your income is up and down feast or famine?
Then you’re going to love retainers and how you can use them to generate steady income for your business. In this episode I talk about:
This week I’m excited to have special guest Jody Maberry on the episode!
Jody Maberry is a Marketing consultant, copywriter, and customer experience strategist, known as the Business Ranger. Jody’s clients have included former Disney Executives Lee and Dan Cockrell as well as many large organizations, family owned businesses, non-profits, government organizations, and individuals. Not only does he teach how to produce a podcast, he is also the host of his own podcast, The Jody Maberry Show. On this episode we discuss podcasting for business, resources you can use and how you can take your online course to the next level! Tune in for this and more! On this episode Jody and I discuss:
Connect with Jody: Web Site: https://jodymaberry.com/ Podcast: https://jodymaberry.com/podcast/ LinkedIn: https://www.linkedin.com/in/jodymaberry/ Twitter: https://twitter.com/jodymaberry?lang=en 
We've got another episode of listener questions this week:
Katie – How do I raise my rates with 3 pricing options and establish my retainer & daily rate? Sal - How do I handle pricing questions when you’re on a group call with several prospects? Jeffery – How does one wrap their mind-set around getting 100% upfront when they wouldn't pay a general contractor or roofer 100% up front for a job? Kyle - How do I price when showing a minimum or “starting at” fee? Tune in to the episode to hear how my response to each of them! If you would like to get a PDF copy of the Pricing Template Example that I sent Katie, Just email me a Pricing or Business Question that I can use on the show at paul@paulklein.net and I will email a copy to you. Show Links Referenced: Episode 002: Using Options & Anchoring in your pricing Episode 003: Increase Your Rates And Quit Wasting Time With Long Proposals Episode 016: Yes/No pricing - How to leverage up your brand Episode 049: Terms & Getting Paid.....How About 100% Upfront? Episode 005: 5 pricing arrangements and pricing for expertise not by the hour 
I have to admit, the first few days I was pretty scared…..worried and unsure. Am I concerned about the current events and state of the world right now? Absolutely!
Am I panicked and frozen from taking action? No, absolutely not! But how about you? Are you panicked, not taking action and frozen right now? I challenge you to take a look at what you are focusing on and take action on the things that you CAN control RIGHT now! I have some tips for you to help you move from panic to purpose on this week’s edition of the Pricing Is Positioning Podcast! Article: Michael Levitt Analysis: Corona Is Slowing Down, Humanity Will Survive Article: Covid-19 Will Not End the World, so it Should Not End Business Either, Says TripActions CEO Article: Coronavirus: Five Reasons for Optimism Article: The History of Pandemics #FREECON Virtual Summit Is Coming April 28-30, 2020 Connect with Paul: FREE Pricing Quiz 
This week I’ve got special guest Nigel Green on the show!
Nigel is the author of Revenue Harvest: A Sales Leader’s Almanac for Planning the Perfect Year. His insights have been featured in Business Insider, Thrive Global and Inc. Magazine. He delivers keynote speeches, workshops and training programs to high-performing sales teams and leaders. Nigel has more than 15 years of experience leading sales and marketing for Fortune 500 companies, mid-market companies, and start-ups. On this episode we discuss, discuss how to increase revenue predictability, dealing with imposter syndrome and of course all things pricing! Tune in for more! On this episode Nigel and I discuss:
Connect with Nigel: Web Site: https://nigelgreen.co/ Get The Book: https://therevenueharvest.com/ 
Yes, an email we got directly from “The” Jeff Bezos from Amazon…….That taught me 3 tips about business that can help you with your business on this week’s edition of the Pricing Is Positioning Podcast!
The Bezos Letters Book: https://thebezosletters.com/ The Risk Growth Assessment: https://thebezosletters.com/growth Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and I may just use them here on the show. 
Pricing Q&A this week.
Brett asks about the Good, Better, Best pricing model, and how to make it work in his business given the variability of his projects. Marci is a photo organizer and says it's very difficult to have 3 pillars of prices because every job is different and that it's difficult to craft a short, one-page sales sheet for her clients. She wants to know if I have suggestions? Nicole asks how to determine your payment terms? She would like to know if she should have a pricing system or should she adjust her pricing for each proposal and project? Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and it may just use them here on the show. Connect with Paul: Web: https://www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulklein.net/?modal=admin_todo_tour Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV Rumbl - https://rumbl.me/u/paulkleintv YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg 
It seems that there's a love/hate relationship with Social Media these days or if you're like me, you just struggle with it and how to best use it for business and relationships. So this week I have Lauren Davis from Lauren V Davis Creative and The Business Event Playbook Podcast. Join Lauren and me for a discussion on what's working right now in Social Media!
Lauren Davis lives near Chicago, Illinois and works with people over the world to overcome their personal branding discontent and grow their presence so that they can focus on sales, exposure, leadership and community impact through her marketing consultancy Lauren Davis Creative and her podcast, the Business Event Playbook. In publications since 2010... Lauren V Davis has been named as one of the "20 People You Should Know," a "Person to Watch," and a "Face of Tourism," in the midwest, as well as being recognized as an "Up-Next Future Leader." Lauren has received US Senate recognition for her passionate dedication to helping businesses succeed. Lauren's expert social media advice has been featured in articles by Huffington Post, Readers Digest, as well as over a dozen podcast episodes including Build Your Network with Travis Chappell (Top 25 Business Category Podcast) and Brand You Podcast with Mike Kim (#1 Personal Branding Category Podcast on iTunes.) When she is not running her two businesses in Rockford Illinois, (the other––a brick & mortar vinyl record store) she is traveling the globe learning and networking at conferences and workshops to better serve her clients with that knowledge. Lauren's natural and undying passion revolves around seeing people and organizations that "do-good" succeed. Free Resource: Energize Your Instagram; INSPIRE YOUR NEXT 12+ POSTS: http://bit.ly/12plusposts Connect with Lauren: Web Site: https://laurendaviscreative.com/ Instagram: https://www.instagram.com/ldaviscreative/ Facebook: https://www.facebook.com/LDavisCreative/ LinkedIn: https://www.linkedin.com/in/unavailable/ Tech Tip: Facebook Groups, Slack or Mighty Networks for building your next online community2/20/2020 
So you have been thinking about launching that private group or community around your niche and business, but what platform to use?
Should it be a Facebook Group, a Slack Channel or a Mighty Network? I have some tips for you on this week’s edition of the Pricing is Positioning Podcast! Links Referenced: Facebook Groups Slack Mighty Networks Mighty Hosts Free Network Community Design Course Ning Zapier Memberfull LaunchPass Slack Payment App InviteRobot Slack Payment App SpotAGuest Free Mighty Network (Podcast guests/hosts) LinkedIn Riches John Nemo Dan Miller 48 Days Eagles Group Brian Clark-Unemployable Initiative Kajabi Thinkiific Teachable 
We have all done this before!
We get that email or phone call from a prospect, and it’s looking like a great client and great opportunity. So you start with a discovery call or meeting, and the client seems interested like it’s going to be a great fit and eager for your services. So you craft that perfect proposal, sharpen your pen, and if your following what I preach on this show, provide them with three pricing options, each demonstrating great value around their needs. Then the client starts asking questions, wants this or that clarified, and keeps coming back with more questions and never actually commits or worst yet has ghosted you! Has this ever happen to you? I sure have and I wanted to share a few of my thoughts and strategies with you this week and how I have handled this over the years. Show Links Referenced: Episode 002: Using Options & Anchoring in your pricing Episode 003: Increase Your Rates And Quit Wasting Time With Long Proposals Episode 007: 3 pillars of revenue for any successful consulting business 
This week I’m excited to have special guest Vincent Pugliese on the show!
Vincent is the host of The Total Life Freedom Podcast and has been a professional photographer & filmmaker for more than twenty three years. He has photographed every major sporting event, including the Super Bowl, the World Series, the NHL Finals, the Kentucky Derby and even Wrestlemania. He is also author of "Freelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom”. These days Vincent spends his time helping Entrepreneurs and Freelancers Achieve Total Life Freedom. On this episode, we discuss how to pivot from a day job to a freedom lifestyle and how to build a following/community without the flash of social media and/or ads. We also discuss Vincent’s compelling business backstory and Total Life Freedom Community! Tune in for this and more! On this episode Vincent and I discuss:
Connect with Vincent: Web Site: www.totallifefreedom.com Podcast: www.totallifefreedom.com/blog Get The Free Audiobook: Freelance to Freedom https://members.totallifefreedom.com/free-audiobook?r_done=1 Elite Mastermind: https://totallifefreedom.com/the-total-life-freedom-mastermind-team 
I am going to try something different this week! Pricing Q&A from listeners!
Pricing questions today:
If you like this format and would like me to have more pricing questions like these let me know. Shoot me your pricing questions to: paul@paulklein.net 
Online courses are great, but how much should you charge for your online course? $50, $1500 or $15,000?
Well, I have 4 specific tips for pricing your online course that will save you time and heartache.
Links Referenced: Mighty Networks: |
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