Paul Klein
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How To Raise Your Rates

2/19/2022

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I'm Supper excited to announce BizableTV University exclusively on BizableTV.

BizableTV University is available on the BizableTV Network of apps and is the perfect compliment to the beautifully produced, documentary-style films and series that feature everyday entrepreneurs sharing their stories of determination, perseverance, and success.

BizableTV University brings you practical and actionable business strategies that you can implement in your business. Whether your an author, coach, consultant, speaker or other freedom-seeking professional building your own 6 or 7 figure one-person business, then BizableTV University is for you!

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This week we are super excited to feature Jonathan Stark. Jonathan is a former software developer who is on a mission to rid the world of hourly billing.

He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.


In this session you will learn:
  • How to bill hourly
  • Hour to charge more based on value
  • How to monetize your expertise
  • ​How to position your services


New IRS Rule Targeted at Personal Brands and Soloprenuers 
If you are not careful this new IRS rule could actually double your tax liability for transactions in excess of $600. If you use Venmo or Paypal for processing your client and sub-consultants, make sure you dont get two 1099's reports for the same income. 

New IRS 1099 Rule for PayPal and Venmo Targets Very Small Businesses and Will Cause Misreporting and Errors

Great Resignation or Great Renovation?
If you are one of the many people considering a career change during this wave of the Great Resignation or not, there is definitely something going on. I like the the Great Renovation better as it is my belief that what has happened in the last few years is actually liberating for so many people who may have stayed in their dreaded day jobs.

From the Great Resignation to the Great Renovation

Remind me about Instagram Reminders Again🧐​
Instagram reminders, never hear of it? Me neither and I think thats because Instagram just released this feature January 2022. Here's what you need to know about instagram reminders.

How to Use Instagram Reminders for Marketing

Upcoming Events for Entrepreneurs
  • Social Meeting Marketing World - March 14-16 - San Diego, CA
  • SCORRE™ Speaker Academy (Ken Davis) - March 27-29 - Franklin, TN
  • You Are The Brand LIVE (Mike Kim) - April 7-8, 2022 - Denver, CO
  • Ted 2022 April 10-14 - Vancouver, BC
  • EOS (Entrepreneur Operating System - Gino Wickman) - April 21-22 - Orlando
  • The Growth Now Summit LIVE (Justin Schenk) - May 20-22 - Lititz, PA
  • EntreLeadership Summit (Ramsey Solutions) - May 22-25 - Orlando, FL
  • Podfest Expo 2022 May 26-29th - Orlando, FL
  • The Proven Conference (Jim Cockrum) - No dates yet
  • Podcast Movement - August 23-26 - Dallas, TX
  • Funnel Hacking (Russel Brunson - Click Funnels) - September 21-24 - Orlando, FL
  • Paid To Speak Conference (Kent Julian) - No dates yet
  • Digital Sales and Marketing World - No dates yet
  • Traffic and Conversion Summit September 27-29 - San Diego
  • The Igniting Souls Conference (Kary Oberbrunner) - October 21-23 - Dublin, Ohio
  • The Thing LIVE (Terry Weaver) - November 6-8 in Orlando, FL
​
If I forgot any good ones, please email it to me at: paul@paulklein.net


He was simply crushed until with Dan Miller
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Episodes We Think You Will Like
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Pricing Your Marketing Movement With Duane Zingale

3/25/2021

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By Paul Klein
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This week Duane Zingale is on the show talking about some of the pricing strategies he has implemented in his marketing firm and how he has been able to increase the value he brings his clients consistently moving from 4-figure contracts to 5-figure contracts.

Duane alos talks about relationship-based marketing system call the LISTEN Framework™ and is the host of the “Marketing Your Movement™ Show“

Duane is a Marketing Connection Consultant & Founder of the digital marketing group Legacy Catalyst. Duane helps personal brands such as coaches & consultants lead a transformational community and earn a return on their influence.

Duane does this by helping his clients leverage automated marketing systems to create conversations in context …. Using his LISTEN Framework™ to build a relationship with potential clients through their customer journey.

Links:

Web: https://www.duanezingale.com/

Podcast: https://www.duanezingale.com/show/

Listen Framework: https://www.duanezingale.com/listen/ 

Facebook: https://www.facebook.com/duaneandrewzingale 

Twitter: https://twitter.com/DuaneZingale 

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Two Steps In Becoming A Better Communicator

3/11/2021

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“If a person has a good message anything that distracts from it is bad.” - Ken Davis

Do you know what behaviors or distractions could be stifling your message while speaking?

Even the best speakers in the world run into obstacles that detract from their message. On this week’s episode Ken and Paul are back to discuss the two steps you need to take to overcome such obstacles and be the best communicator you can be while speaking! Tune in for this and more! 


On this episode Ken and Paul discuss: 

  • The importance of your message while speaking
  • How identify what’s taking away from your message
  • The two steps you can take to becoming a better communicator
  • Details on the upcoming SCORRE™ Academy 

Join us for a FREE SCORRE™ Refresher and Speaker Training Event:

Out of Quarantine and "Back To The Stage"

Mar 16, 2021 10:00 AM Central Time (US)
       
Register Here

Links: 

SCORRE™ Speaker Academy
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Out of Quarantine and "Back To The Stage” with Ken Davis

3/4/2021

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With 2020 over and as life begins to open back up, what will public speaking look like in a post pandemic world? 

How does one operate between virtual speaking and live speaking? 

We’re excited to announce Ken Davis is officially back on the mic alongside Paul Klein!  On this week's episode they discuss the future of public speaking, some tips on how to move forward and the importance of communication! Tune in for this and more! 


On this episode we discuss: 

  • Ken’s return to podcasting
  • The benefits of virtual speaking vs live speaking. 
  • The importance of communication while speaking
  • What public speaking will look like moving forward. 
  • The importance of feedback in public speaking

Join us for a FREE SCORRE™ Refresher and Speaker Training Event:

Out of Quarantine and "Back To The Stage"

Mar 16, 2021 10:00 AM Central Time (US)
       
Register Here

Links: 

SCORRE™ Speaker Academy

Pricing Is Positioning Podcast​
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What is "Value" and how it can help you position for better rates?

2/25/2021

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What is Value?......If you really think about it, it’s not very clear and it is one of the most misunderstood and underutilized topics for positioning your products and services for better rates.

In today's show I give you 4 value propositions to consider for your products and services as well as some exciting updates coming up for next week's show.

Do you want to be a guest on this show? Go to www.paulklein.net/mystory and fill out the questionnaire.

Want more pricing strategies? Check out the Rock Your Pricing Online Course 

Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 
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The 7-Figure One!

2/18/2021

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7 is the new 6!....or maybe for you its 6 is the new 5. 

It doesn’t really matter, what matters is that you are here because YOU embody the idea of building a high revenue, high margin solo business with no employees, no boss & no shareholders.

Forbes Article with Stats Referenced, The Million-Dollar, One-Person Business Revolution Accelerates by Elaine Pofeldt

The Million-Dollar, One-Person Business by Elaine Pofeldt​


Do you want to be a guest on this show?

I explain more in this episode, but go to www.paulklein.net/mystory and fill out the questionnaire.

Want more pricing strategies? Check out the Rock Your Pricing Online Course 

Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
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From Chaos to Clarity with Marianne Renner

2/7/2021

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If you're like me, you feel this last year has been let's say…..“CHAOTIC!” 

Whether it be in our own lives, business and most certainly politically and all the challenges of COVID-19.  

When chaos strikes and smacks you in the face, what are some specific steps to help you?

I often wonder and struggle with this myself, and this week I have Marianne Renner, a highly sought-after Leadership Coach, trainer and keynote speaker on the show to help us with this.

She has inspired thousands of leaders to move from chaos to clarity and become all they were meant to become. 

Marianne is the author of the Chaos to Clarity Success Journal, aimed at helping leaders build the confidence and courage to make their wildest dreams come alive. 

She has helped thousands of leaders across the U.S. overcome fears, doubts and limiting beliefs. Her live coaching and training programs teach practical tools for navigating through change, building strong relationships and changing mental narratives that hold you back.

Marianne understands the importance of setting goals and having a clear plan to reach those goals. She has owned two businesses. 

She was a bodybuilding champion and highly sought-after fitness instructor, having led two youth dance teams to win Gold Medals in the National Junior Olympics.

Marianne holds a Master’s degree in Integrated Marketing Communications.

Links: 
  • MarianneRenner.com web site: https://mariannerenner.com/

  • Move From Chaos to Clarity private online community for high-performing leaders: https://www.facebook.com/groups/MoveFromChaostoClarity

  • Free Resources for friends of the Pricing is Positioning podcast (including Limiting Beliefs worksheet, PICK prioritization worksheet; 2 free chapters of the Chaos to Clarity Success Journal: https://mariannerenner.com/pricing/


Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 

Check out the Rock Your Pricing Online Course 
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The Clubhouse App for Your Business

2/2/2021

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Maybe you have heard of it, maybe you're already a member, but what is this Clubhouse App anyway and how can it help you with your business?

This week I provide an inside look at the invite only app, some ways you might be able to use it in your business and an opportunity to get an invite to Clubhouse from me!

Clubhouse App: https://www.joinclubhouse.com/

Clubhouse App: How to Get Started: https://www.socialmediaexaminer.com/clubhouse-app-how-to-get-started/ 

Why Clubhouse App Might Be the Next Major Social Media Platform https://www.socialmediaexaminer.com/clubhouse-app-next-major-social-media-platform/

Want a Clubhouse App invite? Email me screenshot of your Pricing Is Positioning Podcast review to paul@paulklein.net 

Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 

Check out the Rock Your Pricing Online Course 

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3 simple questions you can ask your clients when value-based pricing

1/28/2021

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So you have heard of value-based pricing and the potential it brings for higher rates. 

But how do you actually do it? 

What questions should you be asking your clients?

In today's episode I unpack 3 simple questions you can ask your clients when moving towards value-based pricing or what I like to call outcome-based pricing.

Once you understand this, you can then position your pricing in close relation to that value and get the rates you deserve.

Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 

Check out the Rock Your Pricing Online Course 
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Rock Your Lead Generation in 2021 with John Nemo!

1/21/2021

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Join John Nemo and I for a lively discussion and specific tips to help you with Linked In lead generation, content marketing, mindset and of course pricing!

John Nemo is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Content Marketing, LinkedIn and Webinars.

The author of 8 books, John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.

John has personally rewritten LinkedIn profiles for A-List Entrepreneurs, Speakers and Bestselling Authors including Chris Brogan, Mari Smith, John Lee Dumas, Bob Burg, Tom Ziglar, Jairek Robbins, Dan Miller, Ray Edwards and yours truly.


Links: 
​

Web:  https://nemomediagroup.com/ 

Linked In Riches: https://linkedinriches.com/   

Content Marketing Machine: https://contentmarketingmachine.com/  

Linked In: https://www.linkedin.com/in/hirejohnnemo/  

Twitter: https://twitter.com/JohnNemoPR   

Facebook: https://www.facebook.com/john.nemo.946  

Nemo Radio Podcast:  https://linkedinriches.com/podcast/  

Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up!  

Check out the Rock Your Pricing Online Course ​
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The Magic of Pricing Big: The Simple Secret to Getting Paid What You're REALLY Worth!

1/14/2021

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The premise of today’s podcast is about the book I hope to write someday called The Magic of Pricing Big: The Simple Secret to Getting Paid What You're REALLY Worth!

I share a few of these strategies with you and how they can help you with your pricing going into 2021. 

Two key concepts include: 
  1. to think BIG when it comes to your value, pricing and get your mindset right, otherwise the higher fees, bigger contracts will never come.

  2. is using the power of anchoring BIG dropping Anchor bombs in conjunction with price options in your pricing strategy for your products and services.

Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 

Check out the Rock Your Pricing Online Course 
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$40,000 for remote advisory work, and how you can too.

1/7/2021

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What if I told you that it was possible to charge $40,000 for your expertise working remotely over zoom? 

I’m going to share with you a recent project where I did this and give you some tips on how you can do it too….That and more on this week’s edition of the Pricing Is Positioning Podcast.
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Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 

Check out the Rock Your Pricing Online Course



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The Agents Of Change With Rich Brooks

12/31/2020

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This week I have special guest Rich Brooks on the show.

Rich Brooks is founder and president of flyte new media, a web design and Internet marketing agency in Portland, Maine that has been in business for over 23 years. 

His monthly flyte log email newsletter and web marketing blog cover topics such as search engine optimization, blogging, social media, email marketing, and building websites that sell.
​ 

Rich is also the host of  the Agents of Change Podcast and has been hosting the Agents of Change Digital Marketing Conference since 2012.

Join Rich and I for a great discussion on some of the latest web design and social media trends he and his team are seeing in 2021 as well as how Rich built one of the premier internet marketing agencies that has stood the test of time and of course some great pricing strategies.

Links: 

Web: https://www.theagentsofchange.com 
Web: https://www.takeflyte.com/  
Twitter: https://twitter.com/therichbrooks   
Facebook: https://www.facebook.com/therichbrooks 
Instagram: https://www.instagram.com/therichbrooks/ 
Podcast: The Agents of Change Podcast: https://www.theagentsofchange.com/podcasts/ 
AOC Conference: https://www.theagentsofchange.com/conference/
​
Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.
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The One Number That Can Change Your Business in 2021!

12/26/2020

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​As a business owner you have to know your numbers.

But what if I told you there was ONE number that will literally change the trajectory of your business in 2021? 

This single number has the power to take your business form 5 figures to 6 figures or 6 figures to 7 figures…it’s that important! Intrigued?...Well I’m going to share it with you on this week’s edition of the Pricing Is Positioning Podcast.

Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 

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Why Pausing This Podcast Was Dumb...But Necessary

12/17/2020

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Let’s see, was it because he forgot?........ Was it because he got busy?.......or was it because he quit?

Why pausing this podcast was dumb….but definitely necessary and what the plans are for this podcast moving forward…That and more on this week’s edition of the Pricing Is Positioning Podcast.

Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement. 
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Pricing the Futur with Chris Do

7/16/2020

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This week I’ve got special guest Chris Do on the show! 
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur — an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
In this episode we have a great conversation  about Chris’s exciting backstory,  how he’s dealt with Imposter Syndrome and how he approaches pricing! Tune in for more!


On this episode Chris and I discuss:
  • His business backstory
  • The 1 Billion Mission Initiative
  • Imposter syndrome
  • Value Based Pricing
  • How Chris approaches retainers


Links: 
The Futur: https://thefutur.com/
The Blind: https://blind.com/ 
Instagram: https://www.instagram.com/thechrisdo/
Twitter: https://twitter.com/theChrisDo
FB: https://www.facebook.com/BizOfDesign/
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Youtube: https://www.youtube.com/user/chrisdo72


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How Should I Price Powerpoint Presentations?

7/9/2020

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This week I answer some listener questions! 

Here's a preview: 

Steve - – Has a question about monthly subscriptions with three tiers.
 Cheryl  – How should I price Powerpoint presentations?
Ian – Do you have a template for scope of work language I can use for my client? 


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Price is Not Tied to Your Services and Why This is Preventing You From Getting the Rates You Deserve!

7/2/2020

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Contrary to popular belief, the price you charge for your products and services is NOT tied together!.......This may be one of the main reasons you’re not charging those higher tier rates that you know you deserve.
This comes from one of my favorite books by Dan S. Kennedy called No B.S. Marketing to the Affluent. 
It's called this the Price-Product Link and how restrictive this is in getting those higher tier rates and engagements. 
Price is not tied to your product or service and as soon as you disconnect those two things in your own mind about your own products and services, you’ll be liberated to make a great deal more money and to have much greater success appealing to affluent customers or clients.
​

Connect with Paul:
Rock Your Pricing Community
Free Training
Take The Pricing Quiz!



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Copywriting & Funnel Tips For Online Entrepreneurs With Geoff Kullman

6/25/2020

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This week I’m excited to interview special guest Geoff Kullman.
Geoff is a copywriter and online marketing consultant. Geoff’s areas of expertise are in email marketing, content creation, and funnel strategy and has experience working with some of today’s top thought leaders and experts.
On this episode Geoff and I have a great discussion on the importance of knowing your audience, tips for your next copy launch and of course, how Geoff approaches pricing! Tune in for this and much more! 


On this episode we discuss:
  • Geoff’s lead magnet do’s & don’ts
  • Writing tips for your next copy 
  • The importance of knowing your audience 
  • Geoff’s business backstory 
  • Social media and your brand
  • How Geoff approaches pricing 


Connect with Geoff:  
Website: geoffkullman.com
Resources: geoffkullman.com/resources
Book A 15-Minute Call: calendly.com/geoffkullman/15min/
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Generating Business Referrals With Stacey Brown Randall

6/18/2020

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This week I’m excited to interview special guest Stacey Brown Randall! 
Stacey is a Speaker, Podcaster and Business Consultant, featured in Entrepreneur Magazine, Fox Business and Forbes Magazine. She is the Author of the book - Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion.
Stacey specializes in generating referrals and helping business owners who are in relationship-based sales including Financial Advisors, Attorneys, Interior Designers, CPAs, Realtors, Coaches/Consultants, Small Business Owners. 
If you have any questions regarding referrals this episode is for your! Tune in for this and much more! 


Connect with Stacey:  
Promo: https://www.staceybrownrandall.com/quiz
Stacey's Book: Generating Business Referrals Without Asking is available here!
Website: www.staceybrownrandall.com
Podcast: www.staceybrownrandall.com/podcast/ 
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It Starts With Your People With Brian Dixon

6/11/2020

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​This episode I’ve got special guest Brian Dixon on the show! 
Brian is a Speaker, Coach, Podcaster and Author of the book - Start With Your People "The Daily Decision That Changes Everything"
Brian helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses.
On this episode we discuss how Brian navigates the digital economy, approaches pricing and his business backstory! Tune in for this and more! 


Website: https://briandixon.com/
Podcast: https://briandixon.com/category/claritypodcast/
Book: https://briandixon.com/books#books


Connect with Brian:  
LinkedIn: https://www.linkedin.com/in/drbrianjdixon/
Facebook: https://www.facebook.com/brianjdixon
Instagram: https://www.instagram.com/brianjdixon/


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Exceptionally Unemployable with Jerod Morris

6/4/2020

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This week I’m excited to have Jerod Morris on the show! 
Jerod is the producer of the Unemployable podcast now called the 7-Figure Small podcast with Brian Clark and the community manager of the Unemployable Initiative. 
Since leaving his last traditional office job in 2007, he has founded two lucrative sports blog projects, co-founded a hosting company that got purchased by Copyblogger Media, launched a successful six-figures course about podcasting, and is now neck-deep into two exciting startup projects (Unemployable and THINKERS Notebook).
On this episode we talk about community in the digital age, the “unemployable initiative” and Jerod’s business backstory. Tune in for more!


 The Unemployable Initiative: https://members.unemployable.com/
7-Figure Small Podcast: https://unemployable.com/7-figure-small/


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It Starts With Your People With Brian Dixon

5/28/2020

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This episode I’ve got special guest Brian Dixon on the show! 
Brian is a Speaker, Coach, Podcaster and Author of the book - Start With Your People "The Daily Decision That Changes Everything"
Brian helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform, and creating compelling online courses.
On this episode we discuss how Brian navigates the digital economy, approaches pricing and his business backstory! Tune in for this and more! 

​Website: https://briandixon.com/

Podcast: https://briandixon.com/category/claritypodcast/
Book: https://briandixon.com/books#books


Connect with Brian:  
LinkedIn: https://www.linkedin.com/in/drbrianjdixon/
Facebook: https://www.facebook.com/brianjdixon
Instagram: https://www.instagram.com/brianjdixon/
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The Business of Expertise with David C. Baker

5/21/2020

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This week I’m excited to have special guest David C. Baker!
David is an author, speaker, and advisor who helps entrepreneurial experts make better business decisions. He’s worked with over 900 marketing firms and owns his own publishing Company called RockBench Publishing Corp. and is the Principal at ReCourses, Inc.
David’s work has been featured in the Wall Street Journal, The New York Times, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, BusinessWeek, and on CBS.


“What’s so compelling about Mr. Baker is that he’s an expert on being an expert.”  —Carl Richards, NY Times


On this episode David and I discuss positioning yourself in pricing, becoming an “expert” in your niche and his latest  book “The Business of Expertise”. Tune in for this and more! 


Connect with David: 
Website: https://www.davidcbaker.com/
Books: https://www.davidcbaker.com/book-the-business-of-expertise
LinkedIn:https://www.linkedin.com/in/authorspeakeradvisor/
Twitter: https://twitter.com/davidcbaker


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The Self-Taught Entrepreneur With Darrell Vesterfelt

5/14/2020

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"Brands exist to serve people, that's why business’s exist in the first place.”
-Darrell Vesterfelt.


This week I’m excited to have Darrell Vesterfelt on the show! 

Darrell helps 6-figure entrepreneurs scale their revenue online. He is the founder of Good People Digital, an agency focused on creating powerful websites, fueled by world-class content, and he is the vice-president and managing partner of Copyblogger, one of the leading websites on Content Marketing. 

Everything Darrell does is driven by his passion to help entrepreneurs grow businesses that they love, and make the money their content deserves. 
On this episode, Darrell and I discuss that first big shift you need to make as a solopreneur, the mistakes you want to avoid and of course, how Darrell approaches pricing. Tune in for more!


On this episode we talk about:
  • How Darrell pivoted to freelancing. 
  • What mistakes to avoid with your personal brand.
  • Dealing with imposter syndrome
  • How Darrell approaches pricing! 


FREE TRAINING: https://www.paulklein.net/webinar.html
Send your pricing questions to paul@paulklein.net 


Connect with Darrell: 
https://copyblogger.com/
https://mygoodpeople.com/ 
https://darrellvesterfelt.com/ 
Email: darrell@vesterfelt.com 

​Podcast:
 Copyblogger Podcast: https://copyblogger.com/category/podcast/ 


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