First off, what is a product ladder or a value ladder?
It’s a basically a road map or overall birds eye view of all of your products and services for your business and/or brand.
Many times, I see and hear from people that don’t have a product ladder and just kind of throw a bunch of products and services up on the wall without any synergy or thought into how their products or service complement one another or don’t.
By creating a product ladder, it not only helps you define all of your current and future products and services, it helps you position those same products and services for maximum value and in an orderly fashion.
Below I've written out my Product Ladder for you.
My ladder starts with a freebie and then goes up to $20k:
-A Pricing Quiz so you can get a snapshot review of your pricing strategy
-Automated Pricing Webinar.
-Book –The Rock Star Within You: Unleash The Rock Star Within You
-Book – The Business of Consulting:How to start and scale your own consulting business
Connect with Paul
Take the FREE Pricing Assessment today!