This week I'm excited to have Michael Zipursky on the show!
Michael is an author, entrepreneur and high end consultant. He is also the CEO of ConsultingSucess.com.
His brand Consulting Success® has helped hundreds of consultants add six and seven figures to their annual revenues.
His two books, The Elite Consulting Mind and Consulting Success are great resources that I highly recommend to consultants.
On this episode, Michael and I talk about a variety of important topics such as the success of his brand and the importance of mindset in business.
We also talk about what is needed in this initial stages creating your business and/or making the transition from corporate world to high end consultant.
An important distinction we talk about is the difference between "building" vs "engaging" your business.
Building your business involves the cut and dry steps like creating a logo, website and all of those nitty gritty details.
While these steps and "building" are important, they can be time consuming and lead to procrastination and what Michael refers to as "builders syndrome".
Instead, of spending two hours adjusting the font on your websites homepage, Michael would encourages his clients to instead spend the time trying to engage with their business in someway that can evolve the bigger picture.
This can be as simple as having a conversation, networking with other people and being bold enough to tell people what you are doing!
This ultimately leads us back to the importance of mindset:
The first sale is to yourself!
We discuss this and much more in detail on this episode of The Pricing is Positioning Podcast. Tune in!
On this episode we discuss:
-Michael’s business backstory
-Engaging vs building your business
-Mindset and its importance
-How Michael approaches pricing
-Why you don't need to offer multiple services
Connect with Michael: