Price is Not Tied to Your Services and Why This is Preventing You From Getting the Rates You Deserve!
Contrary to popular belief, the price you charge for your products and services is NOT tied together!.......This may be one of the main reasons you’re not charging those higher tier rates that you know you deserve.
This comes from one of my favorite books by Dan S. Kennedy called No B.S. Marketing to the Affluent.
It's called this the Price-Product Link and how restrictive this is in getting those higher tier rates and engagements.
Price is not tied to your product or service and as soon as you disconnect those two things in your own mind about your own products and services, you’ll be liberated to make a great deal more money and to have much greater success appealing to affluent customers or clients.
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