This week I am excited to bring you my first podcast interview with guest Blair Enns, Founder, of Win Without Pitching and author of Pricing Creativity: A Guide To Profit Beyond The Billable Hour. If Blair’s name sounds familiar to you, it may be because I’ve talked about him in some of my past episodes. I'm just so honored that he was able to be my first guest because he is an inspiration to me and the work I do. In fact, his book, Pricing Creativity, was the inspiration for the name of this podcast!
In addition to being an author and entrepreneur, Blair co-hosts the podcast 2Bobs, Conversations On The Art of Creative Entrepreneurship, with David C. Baker. He also lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale. Sound familiar? In this episode, Blair and I discuss value-based pricing, including the purpose and benefit of using this pricing strategy. Plus, we talk about some ways to implement value-based pricing in your business.
In this episode, you’ll hear:
Connect with Blair:
Win Without Pitching - Blair Enns
Pricing Creativity: A Guide To Profit Beyond The Billable Hour
The Win Without Pitching Manifesto
2Bobs Podcast With David C Baker and Blair Enns
2-Day Win Without Pitching Workshop April 15th-16th, Chicago, IL
Connect with Paul:
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap