What is The Pricing is Positioning concept and how can it help you with your overall pricing strategy? In this episode I share with you what I mean when I say pricing is positioning and how your brand’s value and pricing of products is important to this overall concept. Plus, I share seven very specific tips that will help you develop a better pricing strategy for your business or brand. These tips are ones I’ve learned through my own journey as a consultant and during negotiations, as well as, strategies I’ve learned from some of the greats like Alan Weiss, Ron Baker and Blair Enns.
In this episode, I’ll cover these topics:
Resources and links referenced:
Cliff Ravenscraft - Free the Dream Conference 2019
Ken Davis Scorre Speaker Training
Blair Enns - Pricing Creativity
The Business of Consulting Workshop - Los Angeles
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
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