In this episode I share with you what I know about using options and anchoring in your pricing strategy. If you're not familiar with the terms options or anchoring, don’t worry! I am going to describe which each one is and how they can help you in your business. Plus, I’ll share several ways you can increase your rates and your engagements with clients. By the way, in the first episode of Pricing is Positioning, I shared 7 tips for creating a pricing strategy. If you haven’t listened to it yet, I urge you to do so. I also touched on pricing options and anchoring in that episode. You can find it here.
In this episode, I’ll cover these topics:
Resources and links referenced:
Take Charge Podcast with Ann Vertel
William Poundstone - Priceless
Blair Enns - Pricing Creativity
The Business of Consulting Workshop - Los Angeles
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
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