When talking with potential clients about pricing for their brand or business, many ask me, “So, Paul, you talk about value ladders a lot. What is a value ladder, exactly?” Well, in this week’s episode I am going to answer that question and by the end, you’ll know what a value ladder is and how to use one in your business. Plus, I will share with you priming, how to prime for higher rates, and anchoring, which ties everything all together for grading the value ladder.
In this episode, I’ll cover these topics:
Resources and links referenced:
The Business of Consulting Workshop - Los Angeles
The Business of Consulting Workshop - Sacramento
The Product Pricing Roadmap
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